About me

My life in icons:

Things that are
important to me in Product Design

Solving problems - Products are made to solve problems, otherwise you are most likely looking at a piece of art. Whether it is increasing conversion, improving revenue or simply enhancing usability and experience for users, design should solve problems. I believe wholeheartedly in solving problems, not just making things look good. I care about real problems (sorry Juicero) that require a creative solution.

Great content - without content there is no design, design is just a way of presenting content. Great design starts with great content, not the other way around.

Wireframing and Usability testing - Design is a pyramid (not an upside down one), it starts with a solid base. Before something can look beautiful, it has to work. I try as early as possible to find out if my designs work. I don't make them beautiful until they do.

Scaleable Design - Design should not just be beautiful, but scalable and repeatable, allowing you to design at the speed of thought and cut down on your development costs.

Accessible Design - According to the World Health Organisation, 1 billion people in the world have some form of disability. With this in mind, design should be enjoyed by all people, not just those with great eyesight but also those that have none at all! I design with my users in mind and not just what looks good. I do things like using accessible contrast ratios in my designs as well as writing proper copy and tagging images to allow users that can't see to enjoy the experiences that those privileged with eyesight can.